Alix Earle in NYC for SI Swim!

Alix Earle is the Mr Beast of Instagram or TikTok, in that she's one of the biggest things to happen to the platform, like Mr Beast was for Youtube, allowing her to really profit from every angle.

Brands throw millions of dollars at her for just being herself, like she's a modern day Kardashian only blonder.

People seem drawn into her self promotion, or personality, of a being a over-sharing Miami character who likes to party.

She has her own brands, she's been on TV, she matters in the pop culture scheme and the whole thing is arguably ridiculous.

Since SI Swim loves to use trending people for relevance and to be part of the pop culture machine and all ladies seem to love being used as SI models, this happy union took place.

She is also a WAG linked to numerous NFL players as you'd expect.

As part of the SI Swim responsibilities, the models must own the honor and do promo work around the mag.

So Alix and the other ladies are in NYC celebrating.