ANTA and Kyrie Drop Playoff Energy Show!

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Tex Hollywood - June 5, 2024

If you're a sneaker bro, this one's for you.

Anta is the Chinese brand that is the third largest shoe manufacturer in the world behind Nike and Adidas.

They partnered with controversial NBA player Kyrie Irving with a signature shoe and 5 year sponsorship.

To celebrate the MAVs making it to the NBA finals, they've released a custom sneaker design that they say encapsulates Kyrie's speed and skills.

This is what they had to say:

Yellow, the quickest color for the human eye to recognize, symbolizes speed and explosive energy in the 'Playoffs Energy' design. This mirrors Kyrie’s superhuman quickness, allowing him to execute quick pivots and powerful plays with a light foot. The sneaker serves as a conduit for Kyrie’s "Enlightened Warrior" ethos, blending performance and heritage into a visual and functional masterpiece.

The silhouette's aerodynamic contours echo Kyrie’s slick, gravity-defying transitions and crossovers. The hieroglyphic-esque code on the upper brings a narrative punch, grounding the sneaker in ancestral strength. Color application was designed to be clean in order to curate head-to-toe looks, ensuring that each element of the sneaker aligns seamlessly with Kyrie’s "Enlightened Warrior" ethos. This meticulous attention to detail not only enhances the visual appeal but also reinforces the narrative of speed, agility, and ancestral strength embedded in the design. Every aspect, from the vibrant yellow symbolizing explosive energy to the hieroglyphic-esque codes, contributes to a cohesive aesthetic that empowers the wearer, much like a warrior preparing for battle.

This limited-edition sneaker will be available exclusively on

Here are some pics of the shoe:

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