SJ - January 27, 2021
With a beer company! Dak Prescott has reportedly inked a long-term deal with Anheuser-Busch.
The quarterback has been trying to reach a long-term deal with the Dallas Cowboys for awhile now. There's still no guarantee that one will be reached, but he can now relieve that anxiety with some booze.
From Pro Football Talk:
Via Terry Lefton of Sports Business Journal, the folks behind brands like Budweiser, Bud Light, and Bud Light Seltzer have signed Prescott to a multi-year contract.
Said an unnamed source with knowledge of the deal to Lefton of Prescott’s latest sponsorship arrangement: “He’s signing a long-term deal with America’s beer, before he signs one with America’s Team.”
Making the relationship more significant is the fact that the Cowboys have a 41-year exclusive sponsorship arrangement with Molson Coors.
You can't blame Dak for inking the new deal when he did. Everyone knows nothing heals broken bones like plenty of alcohol.