Ivana Knoll – The World Cup Star Still Matters!

Ivana Knoll must be kept alive and relevant after so much hype at the World Cup, now that there's no World Cup to get hype at, she needs all the attention she can get to stay top of mind.

Lucky for her, no more obviosu hook, no PROBLEM because she's a babe!

For most people, the challenge in digital marketing after you go viral for something like falling on your face, is that you have this idea that the only way people will pay attention to you is if you keep falling on your face, it's a viscous circle of falling into your online persona and sticking to what worked in the past, making you the Fall on His Face guy, which can only be interesting for so long.

Luckily for Ivana, her viral hook was being the hot, scantily dressed Croatian fan at the World Cup. Sure the World Cup had to end, but she's capable of being a scantily dressed Croatian fan pretty much anywhere. There's hope for her yet!

She's currently state side, living the American dream of an influencer in Miami Beach and I am sure she's probably trying to leverage her personal brand, her new fans, to take it all to great heights.

I'm fine with watching how that unfolds!