Tex Hollywood - February 28, 2023
I have always believed that Old Folks Homes were the untapped hub of talent for social media content, because they are retired, have big personalities, some probably have some talent from their era of learning song and dance skills, albeit a little weaker in the hips, but still ready to bring it.
Arcadia Senior Living Bowling Green clearly realized the opportunity they had on their hands when they launched their TikTok. Maybe another revenue stream, turn the retirement home into a content house, where brands throw millions of money their way. It's all so clever.
They put together a version of Rihanna's opening of her Half Time Show and 25 million people have seen it!
@arcadiasrlivingbg Our halftime show > Rihanna’s halftime show #seniorlivingcommunity #halftimeshow #SuperBowl #rihanna #fyp ♬ original sound - Brian Esperon
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