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Olivia Culpo and Christian McCaffrey Hydration Endorsement!

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Tex Hollywood - March 21, 2024

Christian McCaffrey and his soon to be wife Olivia Culpo merged their worlds together in this campaign for BodyArmor.

McCaffrey, the star athlete and Culpo the star influencer are part of what must be a multi-million dollar deal to promote the brand.

For those of you who aren't familiar with BodyArmor, it was developed by the guy behind Vitamin Water as his second huge money making beverage scheme that worked. He sold it back in 2021 to Coca Cola for 5.6 Billion dollars and he went onto buy into another fitness brand which Tom Brady is involved in.

Coca Cola has been putting heavy money into the brand they purchased for 5.6 billion and this must be part of that push.

In the ad, Culpo pulls off some instagram influencer moves while McCaffrey looks in awe.

Well executed.



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