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MMA
Tex Hollywood - March 11, 2026
Jake Paul and the former CFO of the UFC own MVP Promotions.
They put on viral fights that the people want to see and they generate a lot of hype around those events using Jake Paul's masterful understanding of what the people of the internet want to see.
From his Tyson fight, which was apparently the most streamed or watched fight in history, to all the other 100 million dollar cash grabs they've had along the way.
It's pretty brilliant, give the people what they want to see, or at the very least make memes people will tune into watch because it's a cultural event.
They build it off hype, legacy and this time around they have Ronda Rousey, who is one of the most favorite UFC fighters of all time and Gina Carano, who was viral for not getting the COVID Shot, categorizing her as some sort of villain, which got her fired from Disney.
It's a big cash grab in May, will you be tuning in?
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