Tex Hollywood - December 21, 2023
Lindsey Vonn is the American Olympic Dream. She may not be the world record holder in her sport, she's been ousted by other skiers, but that doesn't matter because she was marketed to the public at a time before social media, so her celebrity is deeper rooted that those flimsy social media stars because old school celebrity is more substantial.
Despite being retired from the competitive side of the sport, she's still sponsored by her sponsors. Since skiing is expensive and for upper middle class people, the brands are all in the luxury space, so she's still active in appearances and content production for her genuine fans.
The Colorado skier made it out to the slopes for the first time of the year, documented the experience and even hit a run named after her.
She also worked out and did some Wake Surfing, because she is an athlete after all.