The Cavinder Twins for Under Armour!

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Tex Hollywood - July 2, 2024

The Cavinder Twins have been giving a lot of signs that they were working with Under Armour in a pretty serious capacity. The duo were flown out on the Under Armour jet a few weeks ago, which they documented. They've also been unboxing tons of Under Armour gear since that trip, so it was just a matter of time before the brand dropped their official partnership video.

In the video the Cavinders discuss how important basketball is to them, how it's given them this life that can inspire the next generation with the help and support of Under Armour.

In every Cavinder Twins voice over on their branded content, the twins read their way through a script I don't think they even wrote, which comes across like when you would have to do presentations in front of the class in High School, just flat, fast and getting through it as hard as they can!

The fact is that they are here to play college ball, in order to get drafted to the WNBA which now has fans and sponsorship dollars, so reading off voice over scripts for the big dollars doesn't have to be done well, it's about the game man.

The endorsement is a 3 year deal with an exclusivity in apparel and footwear for those 3 years, meaning their 5th year will take us to their 8th year with the help of the brand and the price tag on the deal is likely well over 1,000,000 dollars per year for the duo.

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