Tex Hollywood - November 10, 2022
Dustin Poirier’s is going to be facing Michael Chandler at Madison Square Garden for UFC 281 this Saturday.
People are saying that it is possibly the biggest fight of Poirier’s career after his second failed attempt at lightweight championship.
If he doesn't win the title, he has won the Hot Sauce Partnership, because Poirier runs a hot sauce business that was named the official hot sauce of the UFC.
I don't know what that means, but apparently branded content featured across UFC’s various social media and digital platforms.
In the press release, Poirier said:
“It means a lot to have Poirier’s Louisiana Style named the first-ever Official Hot Sauce of UFC...Putting in the work - whether it’s training for the next fight, creating a hot sauce company, or helping through our Good Fight Foundation - it’s all about building a legacy for my family and my community. These hot sauces come from the cuisine I grew up with in Lafayette, Louisiana. These are my roots, and I’m excited for UFC fans to share the Cajun flavors I love.”
The Lafayette born and raised with his Cajun roots launched his hot sauce in 2020, so whether it's fighting or hot sauces, big things coming for Poirier.
Check out some pics of his supportive wife Jolie Poirier is his other hot sauce.
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